Adam Levine has a seriously sexy style that makes him quite a heartthrob, but The Voice coach said his new clothing line for Kmart may not be what fans expect.
After proposing to Victoria’s Secret model Behati Prinsloo, it appeared that Levine had come to terms with the world of fashion. But, according to the Maroon 5 crooner, that's not the case. “In a way I’m not into fashion,” Levine admitted to People. “What I’m trying to do is something that in a lot of ways is the anti-fashion line, and not necessarily based on momentary trends.”
Isntead Levine wants to deliver clothes that transcend seasons, with a focus on solid staples with a lasting value. “I love the way the leather jacket turned out. It was really simple and cool,” Levine said, revealing one of his favorite designs. “I kind of love it all.”
Although Levine certainly doesn't have to scrimp, he says the Kmart line rivals the most popular designer duds . “I have definitely lined my closets with my stuff,” he said. Levine isn’t the only one obsessed with his Kmart collection. In fact, the rocker was thrilled when he saw one of his pieces on the street.
“I saw somebody wearing one of my t-shirts at The Voice,” Levine said. “All of a sudden I see this graphic t-shirt that this guy’s wearing and he’s really into it and he was kind of giving me a thumbs up. I was just really proud.” The soon-to-be-married singer has much reason to boast, because he revealed that he had almost complete control while creating the Kmart collection. In fact, Levine said the reason it took so long to design a line was that he was waiting for an opportunity that allowed him ultimate creative freedom.
Levine said when Kmart came along and promised that he “wouldn’t have to answer to anybody,” he finally took the bait. “There would be no pressure to do anything that wasn’t totally up my alley,” Levine explained.