That's why Khloe refuses to label any of her clothes as "plus-size." Instead, the sizes will just go from 0-24, so all the jeans will appear in the same part of the store.
"No one does our size range and makes sure it all sits together in one location," said Emma Grede, who worked with Khloe on the denim line. "We believe trends transcend size."
Khloe famously lost around 40 pounds after her divorce from Lamar Odom. And she has admitted feeling self-conscious about her body, especially when compared to her sisters. So she doesn't want other women to have similar self-esteem issues.
"I never considered myself fat, but when I used to shop with my sisters I was always really shamed and shunned by [sales assistants] who would say: 'We don’t carry that size here,'" Khloe said. "… I was always so embarrassed, so for a long time I didn’t wear denim at all. I kept getting angrier."
Khloe even revealed that some stylists wouldn't work with her because of her weight. "They said they didn’t dress people my size," Khloe continued. "It’s shocking. Once I lost weight, the same people would reach out, and be like, 'We would love to style you.' I was like, 'Screw you.'"
Indeed, Khloe has tried to maintain a positive body image even when she was struggling with her weight. She even called out the "naysayers" who used to call her "fat."
"Now, they’re like, 'Gorgeous Khloe!'" she told Evening Standard. "I’m like, 'No, I was gorgeous either way.'"
Still, there's no question that Khloe's body has transformed over the past few years. She slimmed down by working with personal trainer Gunnar Peterson. She also goes to SoulCycle and Hot 8 Yoga classes. And she's cut soda and dairy products from her diet.
What do you think about Khloe's decision to remove the "plus-size" label from her clothes? Let us know your take in the comments section below!