Kim Kardashian has been on the defensive since she announced her beauty line. KUWTK fans accused her of copying Kylie Jenner. Other critics said it looked like she had blackface on in her Instagram photo. And yet a third group questioned why all of a sudden she's getting into the beauty business.
The New York Times wanted to get to the bottom of things. So writer Bee Shapiro asked Kim why she never considered venturing into the beauty sector before.
"I had a line with my sisters, and we were in a licensing deal and a partnership, and it took time to get out of that," Kim told the Times. "Right after, I said, 'Hey guys, I want to do something on my own.' Kylie had just started her lip kits, my mom and Kylie had found a really great business model and found great partners. I learned so much from them."
Kim went on to explain that she's working with the same manufacturer as Kylie is. "Yes ... but the lines are totally separate. We don't really talk to each other about what we're doing and what our formulas are."
On July 21 Kim will launch KKW Beauty with one product, the Crème Contour and Highlight Kit. The line will only be available through her website, KKWBeauty.com. At launch there will be four shades, each one selling for $48.
Some of Kylie's fans think the timing is too coincidental. 1) Kylie's lip kits have been a massive success, and 2) It's no secret that Kim has been struggling to keep up with Kylie and Kendall's rapid rise.
For years, Kim had the Midas Touch. Her video game was a huge success. And she had no problem breaking the Internet with her revealing Paper magazine cover. But she's now a 36-year-old mom of two and most of the Keeping Up With the Kardashians fans are far younger.
The last few years Kendall and Kylie's careers have skyrocketed. They started collaborating on PacSun, Steve Madden and Topshop lines. Then they took things to the next level with their mobile game Kendall & Kylie and Kendall + Kylie clothing collection.
Kylie was named one of the most influential teens by Time. And Kendall works with mega fashion brands including Chanel, Balmain, Calvin Klein and Victoria's Secret.
The sisters are making so much money, in fact, that Kendall is looking to buy a house in the $15 million range and Kylie purchased a $6 million house near Kim Kardashian and Kris Jenner's homes. Kylie and Kendall’s net worth is an estimated $10 million individually. And it should only get higher in the coming years.
And Kylie's new series, Life of Kylie, is set to debut soon. The eight-episode, half-hour show will give fans a look into Kylie's various business ventures, including Kylie Cosmetics. There will also be episodes that feature her personal life.
“Overall, everyone is really happy about [the show],” an insider told People. “But, of course, there’s some jealousy that comes along with all the attention that Kylie is getting.”
Nevertheless, Kim insists the beauty lines will be completely different. “I am older than Kylie,” Kim said in an interview with WWD. “We definitely have a different audience. We do have a lot of similar things — but we aren’t doing the same products, so we won’t run into that overlap. We’re really cautious of that. We work together to make sure that we don’t overlap like that.”
“A lot of my stuff is going to be for skin ... [I’m] trying to mirror skin care with makeup,” she explained. “It’s going to be a different vibe; it’s not going to be a full color cosmetics [range] with shadows and all of that to start. I will probably do some kits here and there of specific [makeup] looks I’ve done and keep it within the looks.”
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