Megyn Kelly is headed to prime time! The sexy Fox News anchor has been hosting daytime news program America Live since 2010, but will move into a prime-time role when she returns from maternity leave. No official date has been set for Kelly’s prime- time run on Fox News or who, if anyone, she will replace on the roster. Kelly is set to give birth to her third child later this summer and announced her pregnancy last February.
The decision to move the contoversial Kelly to prime time is seen by many TV insiders as a blatant attempt to boost ratings for Fox News. Men love her because they think she's hot. Women love to watch her to see what she'll do next. Fox News has suffered major ratings dips in the last few months, although they are still at the top of the ratings among news channels; primetime anchors Sean Hannity and Greta Van Susteren recorded their worst demo ratings ever in the 25-54 age bracket, while Bill O'Reilly's ratings have dropped 26 percent. With Fox News ratings dropping 33 percent overall in 2012, Kelly could be seen as the woman to help right the ship.
Kelly has become one of the most popular anchors on Fox News. In addition to hosting America Live since 2010, she co-anchored convention and election night coverage in the most recent election. "Megyn is an exceptional talent who has filled and surpassed each role we have given her at the network," said Fox News Chairman and CEO Roger Ailes."Her ability to command the screen, delve into the facts and lead a debate is what makes her one of the most sought after anchors in the business."
Fox News could also want to bring Kelly to prime time because of her knack for being at the center of controversy; In 2010, she clashed with Fox News liberal contributor Kirsten Powers and threatened to cut off her mike during a segment. Later that year, she posed for GQ magazine and was quickly touted as a conservative sex symbol. She also infamously walked off the Fox News set last election night after President Obama was declared the winner.
The current prime-time lineup has O'Reilly at 8:00 p.m., Hannity at 9:00 p.m. and Van Susteren at 10:00 p.m. That lineup has not changed in over a decade and all three anchors have signed long-term contracts with the network. 6:00 p.m. anchor Bret Baier and 7:00 p.m. anchor Shepard Smith have also signed long-term contracts with the network. Fox News said they will make an announcement regarding any changes to their programming at a later date.
Regardless of when the changes take place, Kelly said she is excited for the prime time move. "Roger Ailes hired me nine years ago when I was new to the business and he had little other than instict to suggest it might work out," she said. "I was grateful to him then, remain so today, and am excited for this next opportunity."